I am well past-due on a recipe update… some new posts coming soon, I promise! In the meantime, I wanted to share some information, specifically relating to healthy eating in Pittsburgh (which is definitely of interest to me!)
Pitt MBA Students Kickoff 10-Day Social Media & Fundraising Campaign to Benefit the Pittsburgh Food Revolution Cooking Club
April 8, 2013 – PITTSBURGH, PA – Today, a group of seven MBA students from the University of Pittsburgh Joseph M. Katz School of Business kicked off a 10-day social media campaign to raise awareness and funding for real-world food education through the Pittsburgh Food Revolution Cooking Club. The MBA team’s social media strategy includes a series of videos to generate excitement and encourage “viral” sharing, and an iPad mini drawing to encourage fundraising. To
make a donation or to follow the team’s 10-day campaign visit http://www.facebook.com/katzfoodrev.
The Cooking Club concept was developed by Bobby Fry, co-owner of Bar Marco in the Strip District, and Kelsey Weisgerber, Food Service Director, Environmental Charter School. The club seeks to change food behavior in Pittsburgh students by offering the tools for change at a time in a student’s life when they begin to make their own food choices.
Donations to support the Cooking Club will be accepted from April 8-17, 2013. All donations will go directly to the Cooking Club and will be used to purchase utensils and food for the local students. By making a donation of $5.00 or more, donors’ names will automatically be entered into a drawing to win a free iPad mini*.
“By starting one high school cooking club at a time, we are attempting to change society’s relationship with food by empowering the next generation. We are arming them with knowledge, tools and experience, and allowing them to make their own decisions and start their own personal food revolutions,” said Bobby Fry, Co-founder, Bar Marco. He went on to say, “While it is a path to change that requires a lot of trust in human behavior, empowerment is also the most natural path to change. Thanks to Katz and several other community groups who have been excited to team up with us, progress is gaining momentum quickly and organically.”
“If we can promote collaboration between students, schools, chefs, parents, universities, and community organizations –think about the united movement that can arise surrounding healthy food choices,” says Kelsey Weisgerber, Food Service Director, Environmental Charter School. “By donating to this campaign, real resources end up in the hands of students, and our mission can spread to other schools and interested Food Revolution Cooking Club volunteers. The club started
as a simple demonstration of the power of food education tied with invested community members and we want to share our work with everyone in the city and watch it grow.”
The MBA team is seeking support from the local community to disseminate the Food Revolution Cooking Club’s message and to help raise funds. Supporters are encouraged to reach out to the MBA team to discuss opportunities for collaboration.
About the Katz MBA Team
Leveraging the power of social media, the MBA team seeks to generate interest and awareness of proactive ways to improve school food and empower Pittsburgh youth to make healthy food decisions. The team is comprised of seven part-time students at the University of Pittsburgh Joseph M. Katz School of Business. Enrolled in Professor Andrew Stephen’s Marketing and Social Media
Strategy class, the students have been assigned the task of increasing awareness of Food Revolution Pittsburgh and the Food Revolution Cooking Club. Team members include Josh Baker, Andrew Druckenbrod, Partha Ghosh, Katie Kirkpatrick, Angela Leshinski, Rachel Maceikis and Ariann Polasky.
About Pittsburgh’s Food Revolution Cooking Club (FRCC)
Pittsburgh-based organizations the Environmental Charter School and Bar Marco, are carrying out their pledge to promote health and well being in the Pittsburgh area through their Food Revolution Cooking Club (FRCC) partnership. The club is dedicated to working with high school students to provide them with education to make healthier food decisions and tools to learn cooking skills. The FRCC began its mission with the Barack Obama High School in East Liberty, and now has expanded
to support Brashear High School in a weekly breakfast program. The long term vision of the Food Revolution Cooking Club include replicating the program in other schools, providing summer jobopportunities for students and promoting a healthy school culture.
*About the iPad mini drawing:
• By making a donation of $5.00 or more, the donor’s name will be automatically entered into a random drawing for a free iPad mini.
• Each additional $5 incremental donation will result in an “extra entry” in the drawing.
• A random drawing for the iPad mini will take place on April 17, 2013. The winner will be notified on April 17, 2013.